MyProjectTracker – The Blog

Marketing and sales, the key functions of any business to generate the revenues to keep you in operation. But when is the right time to start marketing and sales activity when you are a start-up business?

This question needs a bit of thought. When you are ready is the right answer, but what on earth does that actually mean?

Are those who shout their intentions from the roof-tops and let the world know that they are coming before they actually do correct?

Or is it more appropriate to stay quiet working away diligently in a “black box” only targeting a selected audience to achieve your purpose.

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We were contacted one afternoon by Des from Contrast to make the decision on the payment solution for MyProjectTracker. Payment Server Provider or Payment Bureau.

Myself and Barney sat down one afternoon to trash out the pro’s and con’s of using a Payment Server Provider (RealEx) or a Payment Bureau (PayPal). To be honest, Barney favoured PayPal and I favoured RealEx.

A well formulated guide that helped us make sense of the online payment choices was www.webpayments.ie. This should really be the first port of call for anyone creating a website that will be required to take payments.

Here is a summary based on our discussion that day and our discussion of this topic with others who have setup website that require payment:

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1. DON’T overload your Business Blog with Ads
There is nothing worse than large ads on entry to your blog or your blog being inundated with flashing text selling everything from fishing rods to miracle weight loss pills. I assume when you made the decision to put ads on your business blog, it was to act as an alternative revenue stream. However, if the sheer mass of ads is putting users off reading your blog or visiting your business site, then it may be time to rethink your strategy. I personally will not read or comment on a blog that is smothered in advertising. Check out How To Advertise on Your Blog Without (Completely) Selling Out.

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Is your business too small to take credit card transactions? Are you getting caught out with cheques “bouncing”? Well with the introduction of the Square, that may no longer be an issue.

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I am a big fan of performance related pay and while it is most widely used for managers in private sector organisations, I believe that it should be applied to Premier League Footballers.

Premier League Footballers get paid a fortune, whether they play or not, and whether they or play well or not. We’ve all seen top players clearly meandering around the pitch without their heart in the game yet still getting their £60,000 a week salary.

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