Posts Tagged ‘new product’

SHOUT IT FROM THE ROOFTOPS?

Friday, May 21st, 2010

Marketing and sales, the key functions of any business to generate the revenues to keep you in operation. But when is the right time to start marketing and sales activity when you are a start-up business?

marketing, outbound marketing, social mediaThis question needs a bit of thought. When you are ready is the right answer, but what on earth does that actually mean?

Are those who shout their intentions from the roof-tops and let the world know that they are coming before they actually do correct?

Or is it more appropriate to stay quiet working away diligently in a “black box” only targeting a selected audience to achieve your purpose.

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When is the right time?

Monday, May 10th, 2010

We thought long and hard about going for an open beta test on MyProjectTracker. On the plus side we felt we’d get honest feedback from people who did not know us i.e. not the friends and family brigade. On the negative side, we were putting the product out there and leaving ourselves open to criticism.

I must not fear.We elected to go for it and opened up the product so anyone could sign up to and have a look around. We felt the benefits of open and honest feedback far outweighed the risk of exposing ourselves to potential criticisms.

We pushed the product for exactly one week directly to companies and via the usual social media channels. We decided to ease off once we had about 125 users signing up. We had a target of 20% of those people to actually go beyond the look around and actually get themselves setup and using the product in anger.

We hit our target in less than a fortnight – delighted. We got our sign-ups and our 20% of active users – a mix of businesses from single person consultancies to our largest, a company with 30+ employees. A good cross-section we felt.

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So what are we up to?

Tuesday, April 13th, 2010

Hello Everyone.

We felt it was about time we shared a bit of an update with you to let you know what’s going on in MyProjectTracker world.

Where to begin… hmm!

Well, the beta testing is going well and we have had a great response from the folks who are “using it in anger” – of which there are a fair number. As expected, we have hit a few bumps in the road that we are working through at the moment, but thankfully nothing awkward – just a bit time consuming.

We are looking at our marketing site again. The message coming back is that it is brilliant in design but to subtle in its approach. We need it to be more like a shop than it is at the moment so we’re working hard to see what we can come up with. We’ll probably pop a couple of ideas up on Facebook at some point to see what you reckon – we’d love your opinions.

We were on the Irish version of Dragons Den the other day. Grateful for great editing. It was a fun experience and we’ll put up a post about it in due course.

What else. Ah yes, the road-map for the next while is effectively finished.  We have some exciting things in the pipeline and once we have our ball-park dates for when we are going to pop them into the product, we’ll let you know. If your using the product, let us know your thoughts for possible inclusion too!

We’re enjoying the blogging as well.  Hopefully you are as well. We tend to write a little about a lot of different things that come into our minds – but this means it’s from the heart and not contrived (we hope!). It also means we don’t run out of things to write about!

Commercial launch is approaching, but we need to iron out the bits and bobs first. We’ll keep you posted.

That’s about it. Looking for any information, sure let us know at info@myprojecttracker.com.

Best Regards

The MyProjectTracker Team.

Photo : Our own project on MyProjectTracker :)

Making Online Payment Decisions

Monday, March 15th, 2010

We were contacted one afternoon by Des from Contrast to make the decision on the payment solution for MyProjectTracker. Payment Server Provider or Payment Bureau.

Myself and Barney sat down one afternoon to trash out the pro’s and con’s of using a Payment Server Provider (RealEx) or a Payment Bureau (PayPal). To be honest, Barney favoured PayPal and I favoured RealEx.

A well formulated guide that helped us make sense of the online payment choices was www.webpayments.ie. This should really be the first port of call for anyone creating a website that will be required to take payments.

Here is a summary based on our discussion that day and our discussion of this topic with others who have setup website that require payment:

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MyProjectTracker – We're Open!

Monday, March 1st, 2010

MyProjectTracker is now open for business!!

This is a big day for us that has been 2 years in the making. We are opening MyProjectTracker for what in the industry is called “Open Beta”. In simple terms this just means you can start using MyProjectTracker for FREE. This final phase is to ensure there are no “funnies”. We will launch commercially over the coming months with some special deals for those of you who sign up now.

MyProjectTracker will help your business deliver projects more effectively. We encourage collaborative communication between your team and your customer. But just as importantly, we help you to manage and track your project costs.

We believe that accurate and real-time reporting is key to any business. With MyProjectTracker, we will let you know how the budget is doing, how the timelines are looking and whether you have any problems that you need to worry about for every project on our simple dashboard.

All of your projects and data will remain safe and sound once we GO-LIVE, so don’t worry about having to make changes. We’ll look after all of this.

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Seeing The Light – An Idea or a Real Business?

Tuesday, December 29th, 2009

We have all had one of those lightbulb moments which we think will translate into a viable business. The challenge is to have the drive, passion and determination to turn that idea into a reality.

Before an entrepeneur pours all of his or her energy into converting that idea, the most fundamental question that needs to be asked is “Is this a real business?” i.e. is there a market for my product?

The key to determining whether the idea is a viable business proposition is Research, with a capital “R”. How many businesses do we all know which sounded like a great idea, but failed before they were off the ground. The chicken came before the egg.

When we conceived the MyProjectTracker concept, we almost (but not quite) fell into that trap. Having worked in the murky world of IT, we were convinced that we had seen the light and that our idea for a straightfoward, online, hosted project management tool was unique. We had the product designed and quoted for before even thinking about checking had it been done before.

Then we spoke to some friends who mentioned a couple of well known hosted project management solutions and asked whether we could realistically take them on as competitors.

We realised the folly of our ways and put a screaming halt on the product design for a time while we went about doing some proper market and customer research.

The joy of being an e-business is that all of our competition is online i.e. we can see what they are up to without needing to ask customers (though of course we did), trying a bit of industrial espionage or any other trick. Google provided all that we needed to know about what they were up to – the good stuff and the bad.

We were happy with what we saw primarily because it supported our original view that the product had enough of a unique offering that it was possible to penetrate the market.

So if you have a lightbulb that won’t go out, do your research – if there is a market for it, take the jump and give it a go. It’s one of the most rewarding experiences you can have in business, to see your idea come to fruition and on the market!

Good luck!

MyProjectTracker – Beta Test Launch!

Monday, December 14th, 2009

Pandora's box

Hi all,

Beta day, and for those signed up, a look into the new approach to business project management!

It’s taken some really hard work and not a small amount of drive and passion on behalf of the team to get to this point and this story will be told in future posts.

So what’s the plan for now?

We have had a huge number of requests to be part of the Beta process, which is great, and we would like to say a big thankyou for signing up.

We are going to introduce people over the next couple of weeks so don’t panic if you’ve signed up and not received the code just yet. Once we are happy with the way things are going, then we plan on opening up in earnest for a wider audience.

So what does beta mean?

It means different things to different people, but to us it means the following;

“Validating that the product holds true in the real world.”

Our market research says yes, but it’s always good to get this re-enforced!

For the beta testers it means you get to use our product for free until we feel ready to start charging for it – at which point you can stay on board with a chance to win a rather nice “to be announced” perk for your business for being a beta tester. The only thing we ask in return is that you provide some feedback (good or bad) via the feedback link at the bottom of each product page.

What about the product during beta?

From a project management and business management perspective, all of the key functions are in place. We have excluded some minor functions for the moment, but these will not limit the beta testers ability to use the product to help their business projects along.

You may see some aesthetic changes as we receive feedback and continue to include things that we want to see ourselves in the product.

In the interim, we hope you benefit from the product and like what you see!

And if I’m not signed up yet?

No problem. If you are not signed up for our Beta, but would like to be, just let us know by sending us a note to info@myprojecttracker.com and we will add you to the list. The more, the merrier in our view.