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Consideration for language

Written by Barney

When dealing with international customers, it is vital to understand the impact of language and localisation to ensure that you are not unintentionally being rude to customers or indeed insulting them. If translation is not an option, then language should be kept simple and to the point.

Targets

Written by Barney

Targets are often set in business at a high level. Net profitability, revenue targets, sales targets. But it is just as important to set specific targets at a lower level also throughout the organisation. Those smaller individual targets in each area will ensure that the high level revenue and sales targets are met.

Tyre Kickers

Written by Barney

In business we often get people trying out our products and services, taking up our time and then actually making a purchase. These are the tyre kickers who are simply looking and never buying. But perhaps they know someone who might and if you don’t treat them with care and attention, that positive message may never reach a possible customer in the future.

How You Doin’?

Written by Barney

The effective management of business is driven by understanding how it is performing through processes and measurement. It removes subjectivity and allows the business to deal in facts and not in assumptions and generalisation.

THE PROJECT BODY

Written by Barney

A project manager is alot like the brain in the body. An effective project manager will be totally in touch with the team and every aspect of the project. Like the body, if there is a problem, the project manger will get it addressed as fast as possible without waiting for the ailments to get worse!

IT’S ALL ABOUT THE PLAN!

Written by Barney

Project planning is a key part in enabling your business to deliver successful projects. The more time spent upfront in planning will help the project run smoothly along with ensuring that the correct structures are in place.

ARE YOU BORING?

Written by admin

John Jantsch, in his book “The Referral Engine” states that people don’t talk about boring companies. A challenge many start-ups can face, particularly tech start-ups, is that the new owners are not familiar with the language of the customer. Talking the language of the customer and making your product or service relevant to them is vital to your success.