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Tag Archive: marketing

DO YOU KNOW YOUR CUSTOMER?

Written by admin

Customer relationship management is a key tool for helping you to understand your customer so that you can maximise their engagement with your business. It does not have to be about complex software, but the process is same regardless of whether you capture the data in your head or in a complex software solution.

TAKING SOCIAL MEDIA SERIOUSLY

Written by Barney

Many businesses do not understand that engagement in social media is an activity that requires planning in its implementation. It is not enough to simply start a campaign without understanding what your business wants to get out of it.

DO YOU KNOW YOUR MARKET?

Written by Barney

Market research is vital for ensuring your business success. You need to understand the battleground you are in so that you can achieve success. For start-ups, this can be perceived as an expensive exercise. this is not the case, there are many free and cost-effective tools and methods to get you the critical information you need to get started.

ARE YOU BORING?

Written by admin

John Jantsch, in his book “The Referral Engine” states that people don’t talk about boring companies. A challenge many start-ups can face, particularly tech start-ups, is that the new owners are not familiar with the language of the customer. Talking the language of the customer and making your product or service relevant to them is vital to your success.

SHOUT IT FROM THE ROOFTOPS?

Written by Barney

Marketing and sales are key activities to the success of any business. For a start-up, when is the right time to start both of these processes off? Or does that depend on the nature of the business.

STICK TO THE PLAN

Written by Barney

Business planning is used for all major elements of your business. Are you applying the same thought process to your blog and website? The same level of planning should be considered – especially if the blog is designed to try and attract more customers.

The market – David and Goliath

Written by admin

Small business is a challenge and an adventure. The challenges can be endless from non-paying customers to the competition, so staying alert, agile and delivering great customer experience. What are your challenges?