ARE YOU BORING?
Wednesday, May 26th, 2010I won a copy (thanks Andy Beal) of “The Referral Engine” by John Jantsch (which was nice) and it is a great read for anyone interested in growing their business through referrals. One section starts with the sentence “People don’t talk about boring companies..”. He’s right, they don’t!
This is a challenge that I have faced since setting up MyProjectTracker. For months, it was all about features and capabilities. The 15 second pitch included the words project management (and yes, I could see peoples eyes glaze over!). In other words spoken like an IT person selling to an IT person, not as a marketer or sales person to a business owner.
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