customer relationship management | MyProjectTracker

Tag Archive: customer relationship management

BE PREPARED

Written by Barney

All business experiences problems at some point or another. It is key to have a communications plan and strategy in place for how your business will handle things if something goes wrong. How you address an issue often reflects the continued success of the business in question.

DO YOU KNOW YOUR CUSTOMER?

Written by admin

Customer relationship management is a key tool for helping you to understand your customer so that you can maximise their engagement with your business. It does not have to be about complex software, but the process is same regardless of whether you capture the data in your head or in a complex software solution.

TAKING SOCIAL MEDIA SERIOUSLY

Written by Barney

Many businesses do not understand that engagement in social media is an activity that requires planning in its implementation. It is not enough to simply start a campaign without understanding what your business wants to get out of it.

ARE YOU BORING?

Written by admin

John Jantsch, in his book “The Referral Engine” states that people don’t talk about boring companies. A challenge many start-ups can face, particularly tech start-ups, is that the new owners are not familiar with the language of the customer. Talking the language of the customer and making your product or service relevant to them is vital to your success.

Is our written communication forced?

Written by admin

Customer communications, particularly written, can be over examined to the point of being false. What is the right approach to responding to a customer and how much of “you” should come out in the text?

The market – David and Goliath

Written by admin

Small business is a challenge and an adventure. The challenges can be endless from non-paying customers to the competition, so staying alert, agile and delivering great customer experience. What are your challenges?

Eats, Shoots and Leaves

Written by Barney

Effective communication is key to your business success. Even when you are comfortable communicating with customers, potential or otherwise, it is important to keep the communications professional at all times to ensure no misinterpretation. This is particularly true of the written word.