That’s a brilliant idea!
Wednesday, May 12th, 2010I was reading a post by Seth Godin on where we find good ideas. The imagery that he used of the stale corporate meeting room where everyone is “brain-storming” to come up with the next great thing was very powerful – probably because I’ve been there and done that in the long distant past.
Crisis management aside, the idea that a room with people stuffed in it (even if it is comfortable) with the specific instruction to come up with something new is almost inevitably doomed to failure.
“Ok, think of a great idea, something original… oh and we have less than an hour”.
Hmm, perhaps not.
