The market – David and Goliath
Tuesday, May 4th, 2010Small business is very much the “David” against the “Goliath” of the market place. Small business says dynamic, prepared to go for it, entrepreneurial, willing to challenge the status quo! Small business is the foundation of most economies in the developed and developing world.
Those who have decided to establish their own businesses can feel very like David. They have confidence and ability but the challenge for success can be gargantuan.
This challenge is not easy and should not be considered as such. Most business concepts have already been thought of or implemented to greater/lesser extents. So the small or new business venture is in a highly challenging market – Goliath!
Small business – who is your goliath?

