Category Archives: The Customer

Eats, Shoots and Leaves

Effective communication is key to your business success. Even when you are comfortable communicating with customers, potential or otherwise, it is important to keep the communications professional at all times to ensure no misinterpretation. This is particularly true of the written word.

Value proposition, the vital challenge

The value proposition of your business is key to its success. There is no formula specific to your business so how are you supposed to define your price to value proposal?

Keeping an eye on the big three

Project management is about three things, quality, time and budget. It is important to watch each of these three elements to ensure that your business has continued success and to ensure your customers come back for more.

Project Management and Parenting!

Project management and the skills of a parent are more similar than you might think. Both require a complex set of skills that are honed with practice!

Are You Still Relevant?

It is vital to stay on top of market trends in your business environment along with remaining current with what your competitors are up to. Complacency can lead to irrelevance very quickly and it is up to you to remain current.

It's For Your Customer – Not You!

When delivering any customer project, it is important to remember that it is their project, not yours. We must not get lost by looking inwardly at how effectively we think we are delivering but more on how the customer is receiving the project i.e. their satisfaction.

CRM – Be Good To The Customer!

CRM, Customer Relationship Management, is not as complicated as some would lead you to believe. It is simply about understanding your customer and engaging with them to ensure they remain loyal to your business and in so doing, increase sales.