Some customers just seem to take all our time. The only way of dealing with this is to ensure you have your measures in place so you can deal in the facts and just the facts without any subjectivity.
Customer relationship management is a key tool for helping you to understand your customer so that you can maximise their engagement with your business. It does not have to be about complex software, but the process is same regardless of whether you capture the data in your head or in a complex software solution.
John Jantsch, in his book “The Referral Engine” states that people don’t talk about boring companies. A challenge many start-ups can face, particularly tech start-ups, is that the new owners are not familiar with the language of the customer. Talking the language of the customer and making your product or service relevant to them is vital to your success.
Customer communications, particularly written, can be over examined to the point of being false. What is the right approach to responding to a customer and how much of “you” should come out in the text?
Small business is a challenge and an adventure. The challenges can be endless from non-paying customers to the competition, so staying alert, agile and delivering great customer experience. What are your challenges?
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