Category Archives: The Customer

Acronyms

Acronyms and techie speak. or in-house speak, should never be used as it can easily cause confusion. We all do it when talking to peers, but it can easily slip into communication with clients. Better to just speak plainly!

Expectation Management

As part of commencing a project, a project communications strategy is a key component to get agreed with the client. This will prevent unnecessary communication and questioning by the client which distracts both the project manager and the project team from performing their roles effectively.

What is service delivery?

Service delivery means many things to many people. But for me, service delivery is about people first and processes/procedures second. It is about the customer and meeting then exceeding their expectation. If you do this, your business will be successful. Fail, and so will you.

What is project success?

What constitutes project success can vary depending on the participation of a team member within that project. They might achieved a personal goal. They might have been frustrated. They might have learned new things. The project may have come in on budget. But these are individual thoughts based on a set of personal circumstances. Real project success comes from the customer and their acceptance that it has delivered what it was supposed to have.

Consideration for language

When dealing with international customers, it is vital to understand the impact of language and localisation to ensure that you are not unintentionally being rude to customers or indeed insulting them. If translation is not an option, then language should be kept simple and to the point.

Tyre Kickers

In business we often get people trying out our products and services, taking up our time and then actually making a purchase. These are the tyre kickers who are simply looking and never buying. But perhaps they know someone who might and if you don’t treat them with care and attention, that positive message may never reach a possible customer in the future.

Language

Effective customer communication is about talking to them in their language. What is the impact that your project is going to have on their business? Talk about outcomes and opportunities – not the processes to get there.