John Jantsch, in his book “The Referral Engine” states that people don’t talk about boring companies. A challenge many start-ups can face, particularly tech start-ups, is that the new owners are not familiar with the language of the customer. Talking the language of the customer and making your product or service relevant to them is vital to your success.
Opening up your products and services for public scrutiny can be a daunting prospect. However, it is important to receive feedback at some stage to make sure you are on the right track.
When we were planning MyProjectTracker, we had chosen a very defined path to go down to build it. With some coaching and by taking some time-out, we chose a totally different path in the end. And we are glad we did. Do you always travel the direct path to your goals?
Our dragons den experience. How did we get on? Did we get the money? Was it all worth it?
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