Outsourcing – Be Prepared To Let Go
Outsourcing is often seen as the arena of large business. The outsourcing deals that we all hear about usually relate to companies outsourcing their IT functions or other similar deals. They talk of multi-million euro deals between large corporate players like IBM. However, the decision to out-source or recruit applies equally in smaller enterprises.
Out-sourcing in its simplest terms is choosing a partner to whom you will give full responsibility with regards to the specific function to perform. This can sound like a frightening prospect to the smaller organisation who may feel that their ideas may be “copied” or that they will lose control of their organisation.
In reality, this is not the case. Most of us have accountants to take care of our books. Why? Because the chances are we don’t have the capability and this is what they are good at. They have zero interest in running our business and have not got the domain knowledge in our area. What they do have is the accounting expertise to make sure our financials stay on track.
This argument can apply to all elements of your business. We don’t all have the luxury of being able to employ experts in each area of business e.g. accounts, Marketing/PR, software development or IT etc. In a previous post about focusing on what you know, the most important decision you can make is knowing what you can and cannot do effectively.
Ask yourself the other important question – what am I prepared to give up in my business from a control perspective?
For us, we chose to keep our company small and focus on the marketing, sales, customer care and product design aspects in the medium term and have all other aspects out-sourced to people who can do it better than us. In the longer term, we may well take some of those functions in-house if skills are available and the economics makes sense.
We have taken measures with our partners to ensure that this transition would be relatively straightforward i.e. we own everything that they (all partners) create on our behalf and have access to everything whenever we want. You need to make sure that if you are looking to outsource elements of your business that it will not be a nightmare to in-house down the road either through desire or because you have been let down by your partner.
Carefully considered and managed, out-sourcing is almost an absolute in many organisations in terms of gaining expertise.
I would argue that cost savings are not the most important element of out-sourcing, the focus is on the knowledge/capability you gain. Cost savings will come if the deal is structured correctly and you find the “right fit” of partner organisation to work with you. You need to decide what is right for you and your business to ensure its stability and growth.
What are you out-sourcing today? Would you consider out-sourcing other parts of your business? What’s stopping you?
Tags: business management, outsourcing, Risk Management, Small Business

