6 Simple Do's & Don'ts for your Business Blog
1. DON’T overload your Business Blog with Ads
There is nothing worse than large ads on entry to your blog or your blog being inundated with flashing text selling everything from fishing rods to miracle weight loss pills. I assume when you made the decision to put ads on your business blog, it was to act as an alternative revenue stream. However, if the sheer mass of ads is putting users off reading your blog or visiting your business site, then it may be time to rethink your strategy. I personally will not read or comment on a blog that is smothered in advertising. Check out How To Advertise on Your Blog Without (Completely) Selling Out.
2. DO Allow Comments and DON’T Require Readers to Sign-Up Before Commenting
Firstly, it is a blogging community. That involves interaction and conversation. Your blog should not be a soapbox upon which you stand on to proclaim to all. Allow users to comment if they wish and don’t force them to sign up. If you are worried about being spammed, then download a plugin to strip out the spam you may receive.
3. DO Use Quality Images
Using crappy images makes it look like you don’t really care. Millions of high quality images can be purchased for a very low price from iStock. It will definitely put a professional gloss on your blog.
4. DO invest in your Blogs Design and Navigation
Whether you invest time or money it is important to get it right. Try to avoid the default wordpress themes. There are many available for free but maybe think about purchasing a wordpress theme or getting a wordpress theme designed. Just remember, everyone reads a book by its cover, first impressions last, and in order to appear professional it is better look professional
5. DON’T Substitute Quantity for Quality
Too many times I find blogs where people are clearly writing a blog in order to fulfil their monthly quota. Simply regurgitating Wikipediais not the basis for a blog. Have an opinion, give an insight. Definitions are not blogs!
6. DO Have Easy and Obvious Links to your Business Website
The blog should complement your actual website. It should help establish you as an expert in your area. Make sure your readers can easily gain access to your website and your contact details.
Do you have any other DO’s & DON’Ts to add to this list?
Tags: Advertising, business management, Sales, Small Business
